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Summit '26 — Now Open
25 JULY 2026 · HYBRID (PHYSICAL + ONLINE)

Africa's Premier
Beverage Intelligence
Event.

The New Pour Summit is Africa's leading beverage event — where the makers, movers, and marketers of drinks come to learn and collaborate on what's next.

--Days
--Hours
--Mins
--Secs
POWERED BY DRINKABL AFRICA
Summit '26 · At a Glance
Date · July 2026
25th
Location · Hybrid
Nairobi + Online
Speakers
20+
Sessions
10+
African Markets
5+
Programme Tracks
8+
◆ Theme 2026
Liquid Resilience

Future-proofing beverage brands in Africa's volatile, uncertain, complex markets. The brands that survive won't be the biggest — they'll be the most informed.

Early Bird  $30 - $70
LIMITED SEATS FOR PHYSICAL ATTENDANCE
Secure Your Pass →
  • Access to all Masterclass & Panel Sessions
  • Digital badge for attendance
  • Access to post-event session recordings
  • Lunch & Networking for In-person attendance
FROM FORTUNE 500 TO MULTINATIONALS, OUR SPEAKERS ARE AFFILIATED WITH FIRMS AT THE FOREFRONT OF AFRICA'S BEVERAGE INDUSTRY 
Content Tracks

8 themes
to explore.

Eight topical conversations that follow the full journey of African beverage brands: from boardroom strategy to bar-top execution. Hover any card to read more.

01
Market Intelligence
Bridging the Shift
Utilizing real-time data and  intelligence to capture rapid consumer behavior shifts and turn market insights into immediate brand action.
02
Channels & Distribution
Rethinking Route‑to‑Market
Navigating complex distribution networks and building the playbooks required to win in Africa's informal economies.
03
Products & Innovation
The Innovation Formula
Engineering next‑generation beverage  designed for global‑scale while respecting localized African palates.
04
Capital & Investment
Pitch to Pour
Deconstructing how beverage founders attract capital, structure strategic deals, and manage investor relations to retain growth momentum.
05
Advertising
Game‑Changing Creative
Overhauling modern media strategies and messaging to build high‑recall advertising campaigns that convert African consumers.
06
Brand & Marketing
Generational Positioning
Designing enduring brands that bridge cultural gaps and establish deep loyalty across rapidly evolving consumer generations.
07
Culture & Consumer Trends
Decoding the Modern Drinker
Unpacking the fast‑changing demographics, evolving values, and purchasing behaviours across African markets.
08
Turnaround Champions
From Decline to Dominance
Breakdowns of operational resilience, examining how beverage brands reclaim growth during economic downturns.
Speakers

The people
pouring next.

Operators, founders, marketers, and category builders; 20+ voices the African beverage industry actually listens to. Click the thumbnails to know more about our speakers. 

Walter Serem Kenya
WalterSerem
Regional Manager, East Africa  ·  Brand Finance
Feyi Olubodun Nigeria
FeyiOlubodun
CEO · Open Squares Consulting
Effie Thiong'o Kenya
EffieThiong'o
Head of Innovation, East Africa · EABL
Mac Mabidilala South Africa
MacMabidilala
Managing Partner, SSA · Ipsos Strategy3
Sabina Manu Ghana
SabinaManu
Marketing & Innovation Director · Guinness Ghana Breweries
Mark Pollard USA
MarkPollard
CEO · Sweathead
Kanyi Kiurui Kenya
KanyiKIURU
Brands & Innovations Manager · EABL
Hazem Kaddour Morocco
HazemKaddour
Managing Director · VML Morocco
Seyi Adeoye Nigeria
SeyiAdeoye
CEO · Pierrine Consulting
Eugene Omolo Kenya
EugeneOmolo
Head of Creative Solutions · WPP-Scangroup
Esosa Osagiede Nigeria
EsosaOsagiede
Group Creative Director · Insight Publicis
Franklin Ozekhome Nigeria
FranklinOzekhome
EVP, Strategy · Chain Reactions
Programme

7 hours of  unfiltered thinking.

Every session is designed to give you something you can take back to your brand, your team, or your market — immediately.

Keynote / Panel
Masterclass & Panel
Masterclass
Workshop & Panel
Fireside Chat
Masterclass
Brands and Marketing
Positioning Beverage Brands that Connect Across Generations (Session 1 & 2)
30 min each · 9:00 AM WAT / 11:00 AM EAT
Masterclass & Panel
Market Intelligence
Bridging the Gap Between Market Shifts and Brand Response
50 min · 10:00 AM WAT / 12:00 PM EAT
☕ Break 10:50 AM WAT / 12:50 PM EAT10 min
Masterclass
Channels & Distribution
Rethink Route-to-Market: The Playbook for Distribution in Informal Economies
30 min · 11:00 AM WAT / 1:00 PM EAT
Masterclass & Panel
Products & Innovation
The Innovation Formula for Glocal Scale
50 min · 11:30 AM WAT / 1:30 PM EAT
🤝 Networking & Lunch 12:20 PM WAT / 2:20 PM EAT20 min
Panel
Capital Inflow & Investment
From Pitch to Pour: How Beverage Founders Can Attract, Structure and Retain Investment
30 min · 12:45 PM WAT / 2:45 PM EAT
Workshop & Panel
Advertising
Game-Changing Advertising for Africa's Beverage Brands
50 min · 1:15 PM WAT / 3:15 PM EAT
☕ Break 2:05 PM WAT / 4:05 PM EAT10 min
Panel
Culture & Consumer Trends
Decoding the Modern African Drinker: Demography, Values & Buying Behaviour
30 min · 2:15 PM WAT / 4:15 PM EAT
Fireside Chat
Turnaround Champions
From Decline to Dominance: How Beverage Brands Are Reclaiming Growth in Africa's VUCA Markets
40 min · 2:45 PM WAT / 4:45 PM EAT
Who It's For

Everyone
in drinks.

The New Pour brings the full beverages value chain into the same room. If you make it, move it, market it, or pour it — you belong here.

UNIT·01
Founders & Makers
Building the next great African beverage brand? The New Pour is your intelligence feed, your community, and your annual reckoning with where the market is going.
UNIT·02
Distributors & Trade Teams
You move product and shape what gets poured. The intelligence, connections, and market insight here are built for how you work.
UNIT·03
Beverage Professionals & Leaders
Category pressure. Consumer shifts. Budget constraints. The New Pour exists to give brand builders the research and perspective that changes how decisions get made.
UNIT·04
Beverage Enthusiasts
You care what's in the glass, who made it, and why. The New Pour is where your curiosity meets the people who actually build what you drink.
FAQ

Questions,
answered.

Everything you need to know before you secure your pass.

Pour into
what's next.

Join Africa's premier beverage intelligence event.  10+ sessions. 20+ Speakers. Game-changing POV that changes how you see and engage Africa's beverage market.

Secure your Pass →
Early Bird $30 - $70
LIMITED SEATS FOR PHYSICAL ATTENDANCE
25 July 2026 · Hybrid (Physical + Online)