The New Pour — Africa's Beverage Intelligence Platform
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Summit '26 — Now Open
25 JULY 2026 · HYBRID (PHYSICAL + ONLINE)

Africa's Premier
Beverage Intelligence
Event.

The New Pour Summit is Africa's leading beverage event — where the makers, movers, and marketers of drinks come to learn and collaborate on what's next.

--Days
--Hours
--Mins
--Secs
Secure your Pass →
POWERED BY DRINKABL AFRICA
Summit '26 · At a Glance
Date · July 2026
25th
Location · Hybrid
Nairobi + Online
Speakers
20+
Sessions
10+
African Markets
5+
Content Tracks
10
◆ Theme 2026
Liquid Resilience

Future-proofing beverage brands in Africa's volatile, uncertain, complex markets. The brands that survive won't be the biggest — they'll be the most informed.

Early Pour$30 - $70
LIMITED SEATS FOR PHYSICAL ATTENDANCE
Secure Your Pass →
  • Access to all Masterclass & Panel Sessions
  • Digital badge for attendance
  • Access to post-event session recordings
  • Lunch & Networking for In-person attendance
Venue & Travel

Nairobi,
we're pouring here.

The New Pour Summit takes place at Golden Tulip Westlands Nairobi — right in the heart of Westlands, one of the city's liveliest commercial and nightlife districts.

Event Venue
Golden Tulip Westlands Nairobi
65 Muthithi Road, Westlands, Nairobi, Kenya — steps from Sarit Centre and Westgate Mall.
Get Directions → Explore the venue
Golden Tulip Westlands Nairobi, exterior
Golden Tulip Westlands, Nairobi
Conference room at Golden Tulip with Nairobi skyline view
Conference space, skyline view
Rooftop pool and bar at Golden Tulip Westlands Nairobi
Rooftop pool & bar
Flying in
Jomo Kenyatta International Airport (JKIA) is roughly a 30-minute drive from the venue, depending on Nairobi traffic.
Getting around
Uber and Bolt operate widely across Nairobi and are the easiest way to reach Westlands from anywhere in the city.
On arrival
Golden Tulip offers on-site parking, a business centre, and conference facilities for delegates checking in for the day.
Westlands, up close
Nairobi's commercial and entertainment hub — malls, restaurants, and rooftop bars are all within walking distance of the venue.
Extend the conversation
Round off summit sessions the way the industry actually does — over a drink. Golden Tulip's own rooftop bar, and Westlands' bar scene nearby, are built for it.
Beyond the summit
Stay on and take in Nairobi — the National Museum of Kenya and Karura Forest are both a short ride from Westlands.
Staying over for the Summit?
Golden Tulip Westlands Nairobi takes room bookings directly for delegates. We don't manage travel or accommodation, but can point you to trusted vendors for hotels, transport, and logistics.
Ask us about travel →
FROM FORTUNE 500 TO MULTINATIONALS, OUR SPEAKERS ARE AFFILIATED WITH FIRMS AT THE FOREFRONT OF AFRICA'S BEVERAGE INDUSTRY 
Content Tracks

Themes
to explore.

Topical conversations that follow the full journey of African beverage brands: from boardroom strategy to bar-top execution. Hover any card to read more.

01
Market Intelligence
Bridging the Shift
Utilizing real-time data and  intelligence to capture rapid consumer behavior shifts and turn market insights into immediate brand action.
02
Channels & Distribution
Rethinking Route‑to‑Market
Navigating complex distribution networks and building the playbooks required to win in Africa's informal economies.
03
Products & Innovation
The Innovation Formula
Engineering next‑generation beverage  designed for global‑scale while respecting localized African palates.
04
Capital & Investment
Pitch to Pour
Deconstructing how beverage founders attract capital, structure strategic deals, and manage investor relations to retain growth momentum.
05
Advertising
Game‑Changing Creative
Overhauling modern media strategies and messaging to build high‑recall advertising campaigns that convert African consumers.
06
Brand & Marketing
Generational Positioning
Designing enduring brands that bridge cultural gaps and establish deep loyalty across rapidly evolving consumer generations.
07
Culture & Consumer Trends
Decoding the Modern Drinker
Unpacking the fast‑changing demographics, evolving values, and purchasing behaviours across African markets.
08
Turnaround Champions
From Decline to Dominance
Breakdowns of operational resilience, examining how beverage brands reclaim growth during economic downturns.
09
Sustainability & Impact
Poured Responsibly
Building circular packaging, water stewardship, and ethical sourcing into beverage operations — turning environmental responsibility into lasting brand value.
10
Public Relations
Owning the Narrative
Earning media trust, managing reputation, and steering the story so beverage brands stay credible when the spotlight — and the scrutiny — intensifies.
Speakers

The people
pouring next.

Operators, founders, marketers, and category builders; 20+ voices the African beverage industry actually listens to. Click the thumbnails to know more about our speakers. 

Walter Serem Kenya
WalterSerem
Regional Manager, East Africa  ·  Brand Finance
Feyi Olubodun Nigeria
FeyiOlubodun
CEO · Open Squares Consulting
Effie Thiong'o Kenya
EffieThiong'o
Head of Innovation, East Africa · EABL
Mac Mabidilala South Africa
MacMabidilala
Managing Partner, SSA · Ipsos Strategy3
Sabina Manu Ghana
SabinaManu
Marketing & Innovation Director · Guinness Ghana Breweries
Mark Pollard USA
MarkPollard
CEO · Sweathead
Kanyi Kiuru Kenya
KanyiKIURU
Brands & Innovations Manager · EABL
Hazem Kaddour Morocco
HazemKaddour
Managing Director · VML Morocco
Seyi Adeoye Nigeria
SeyiAdeoye
CEO · Pierrine Consulting
Eugene Omolo Kenya
EugeneOmolo
Head of Creative Solutions · WPP-Scangroup
Esosa Osagiede Nigeria
EsosaOsagiede
Group Creative Director · Insight Publicis
Franklin Ozekhome Nigeria
FranklinOzekhome
EVP, Strategy · Chain Reactions
Strategic Partners

Backed by the
right partners.

The organisations helping shape and deliver The New Pour Summit — across brewing, research, PR, media and strategy.

EABL
Building for Africa
Actnable.ai
Open Squares
Pierrine
Nyle
MX5 PR Firm
Pop Culture Varsity
In The Press

As seen
in.

The New Pour Summit in the media — coverage so far spans newsrooms across Nigeria, Kenya, Ghana and Ethiopia.

🇳🇬 Nigeria · 8 outlets
The Industry.ng→ MarketingEdge→ BrandCrunch→ All City News→ Brand Icon Image→ Vocus News NG→ News Corner→ ThisDay Live→
🇰🇪 Kenya · 6 outlets
The Urban Woman→ Newswire→ The Voice→ Newsline→ TV47→ The Standard→
🇬🇭 Ghana · 2 outlets
Ghana News Agency→ News Ghana→
🇪🇹 Ethiopia · 1 outlet
Ethio Monitor→
Who It's For

Everyone
in drinks.

The New Pour brings the full beverages value chain into the same room. If you make it, move it, market it, or pour it — you belong here.

UNIT·01
Founders & Makers
Building the next great African beverage brand? The New Pour is your intelligence feed, your community, and your annual reckoning with where the market is going.
UNIT·02
Distributors & Trade Teams
You move product and shape what gets poured. The intelligence, connections, and market insight here are built for how you work.
UNIT·03
Beverage Professionals & Leaders
Category pressure. Consumer shifts. Budget constraints. The New Pour exists to give brand builders the research and perspective that changes how decisions get made.
UNIT·04
Beverage Enthusiasts
You care what's in the glass, who made it, and why. The New Pour is where your curiosity meets the people who actually build what you drink.
FAQ

Questions,
answered.

Everything you need to know before you secure your pass.

Programme

Coming soon.

We're revising the session-by-session programme. Secure your pass now and we'll share the full agenda the moment it's live.

Programme — coming soon
Pour into
what's next.

Join Africa's premier beverage intelligence event.  10+ sessions. 20+ Speakers. Game-changing POV that changes how you see and engage Africa's beverage market.

Secure your Pass →
Early Bird$30 - $70
LIMITED SEATS FOR PHYSICAL ATTENDANCE
25 July 2026 · Hybrid (Nairobi + Online)