The New Pour — Africa's Beverage Intelligence Platform

Where it happened.

Golden Tulip Westlands, Nairobi — one room, 150+ delegates, and the full programme streamed live to six countries.

Venue

Golden Tulip Westlands
Nairobi, Kenya

Date

Saturday, 25 July 2026
9:00 AM – 5:45 PM EAT

Format

Hybrid — in the room and streamed online

Travel

We don't book hotels or transport, but we'll connect you with trusted Nairobi vendors.

Market Intelligence

Bridging the Shift

Utilizing real-time data and intelligence to capture rapid consumer behavior shifts and turn market insights into immediate brand action.

Channels & Distribution

Rethinking Route‑to‑Market

Navigating complex distribution networks and building the playbooks required to win in Africa's informal economies.

Products & Innovation

The Innovation Formula

Engineering next‑generation beverage designed for global‑scale while respecting localized African palates.

Capital & Investment

Pitch to Pour

Deconstructing how beverage founders attract capital, structure strategic deals, and manage investor relations to retain growth momentum.

Advertising

Game‑Changing Creative

Overhauling modern media strategies and messaging to build high‑recall advertising campaigns that convert African consumers.

Brand & Marketing

Generational Positioning

Designing enduring brands that bridge cultural gaps and establish deep loyalty across rapidly evolving consumer generations.

Culture & Consumer Trends

Decoding the Modern Drinker

Unpacking the fast‑changing demographics, evolving values, and purchasing behaviours across African markets.

Turnaround Champions

From Decline to Dominance

Breakdowns of operational resilience, examining how beverage brands reclaim growth during economic downturns.

Sustainability & Impact

Poured Responsibly

Building circular packaging, water stewardship, and ethical sourcing into beverage operations — turning environmental responsibility into lasting brand value.

Public Relations

Owning the Narrative

Earning media trust, managing reputation, and steering the story so beverage brands stay credible when the spotlight — and the scrutiny — intensifies.

The voices that
poured next.

Operators, founders, marketers, and category builders; 20+ voices the African beverage industry actually listens to. Click the thumbnails to know more about our speakers.

WalterSerem

Regional Manager, East Africa · Brand Finance

FeyiOlubodun

CEO · Open Squares Consulting

EffieThiong'o

Head of Innovation, East Africa · EABL

MacMabidilala

Managing Partner, SSA · Ipsos Strategy3

SabinaManu

Marketing & Innovation Director · Guinness Ghana Breweries

MarkPollard

CEO · Sweathead

KanyiKIURU

Brands & Innovations Manager · EABL

HazemKaddour

Managing Director · VML Morocco

SeyiAdeoye

CEO · Pierrine Consulting

EugeneOmolo

Head of Creative Solutions · WPP-Scangroup

EsosaOsagiede

Group Creative Director · Insight Publicis

FranklinOzekhome

EVP, Strategy · Chain Reactions

DharmendraJain

Founder & CEO · Actnable AI

HowardGregory

Managing Partner, PR & Influence · Ogilvy

JoyceKigathi

Head of Growth · Ogilvy

KanessaMuluneh

Founder · Nyle

VictorOjeakhena

Co-Founder · Marketing Analytics Africa

DavidIdagu

Founder · BFA Media

Maurice "Rizz"Wangalachi

Creative Director · Ogilvy Africa

TevinTopaz

Culture Hacker

FestusOladeji

Co-Founder · DLP Movement

BrianKiriba

Founder · Handas Juice

OwuorOdhiambo Pala

Strategic Planner & Insight Lead · Creative Edge Nairobi

MwikaliMuli

Brand & Market Strategy Lead · Reelanalytics

HaronMuchai

Research & Strategy Manager · Reelanalytics

CarolineGichure

Sustainability, Risk & Compliance Manager · African Originals

KofiOcloo

VP, Operations & Growth · Heritors Lab

FabiolaNguembu

Business Strategy & Growth Lead · Dentsu (Francophone Africa)

WilbertChaniwa

Director · RIC Brands

LydiaGathigia

Strategy Director · Ogilvy Africa

ReginaldColeman

Founder & CEO · VIVCO

MoreSpeakers

To be announced

As seen
in.

The New Pour Summit in the media — coverage so far spans newsrooms across Nigeria, Kenya, Ghana and Ethiopia.

Everyone
in drinks.

The New Pour brings the full beverages value chain into the same room. If you make it, move it, market it, or pour it — you belong here.

UNIT·01

Founders & Makers

Building the next great African beverage brand? The New Pour is your intelligence feed, your community, and your annual reckoning with where the market is going.

UNIT·02

Distributors & Trade Teams

You move product and shape what gets poured. The intelligence, connections, and market insight here are built for how you work.

UNIT·03

Beverage Professionals & Leaders

Category pressure. Consumer shifts. Budget constraints. The New Pour exists to give brand builders the research and perspective that changes how decisions get made.

UNIT·04

Beverage Enthusiasts

You care what's in the glass, who made it, and why. The New Pour is where your curiosity meets the people who actually build what you drink.

7 hours of unfiltered thinking.

Every session is designed to give you something you can take back to your brand, your team, or your market — immediately.

Saturday, 25 July 2026 · Golden Tulip Westlands, Nairobi + Online · All times EAT

9:00 – 10:30 AM

Registration

Arrival, Registration & Photo Opportunities — tea, snacks, networking, technical checks

10:30 – 10:45 AM

Opening Speech

Unveiling The New Pour Summit

Speaker: Tosin Balogun, Co-founder, Drinkabl Africa & Convener

10:45 – 11:05 AM

Masterclass A · Brand Building

Positioning and Building Beverage Brands that Connect Across Generations

Speaker: Walter Serem, Regional Manager, Brand Finance East Africa

11:05 – 11:25 AM

Masterclass B · Brand Building

The Village Map: Unpacking the African Beverage Consumer Through the Lenses of Commerce, Culture, and Community

Speaker: Feyi Olubodun, Founder & Managing Partner, Open Squares Consulting

11:25 – 11:35 AM

Q&A · Brand Building

Audience Q&A — 10 minutes

11:35 – 12:05 PM

Masterclass · Market Intelligence

Market Shifts and Brand Actions: Real-Time Market Intelligence Using AI

Speakers: Dharmendra Jain, CEO, Actnable AI · Josiah Kimanzi, Client Service Director, Actnable AI

12:05 – 12:25 PM

Panel · Market Intelligence

Market Shifts and Brand Actions: Real-Time Market Intelligence Using AI

Moderator: Mwikali Muli · Panelists: Seyi Adeoye, Fabiola Nguembu, Josiah Kimanzi, Haron Muchai

12:25 – 12:40 PM

Masterclass A · Channels & Distribution

Rethink Route-to-Market: The Playbook for Distribution in Informal Economies

Speaker: Mac Mabidilala, Managing Partner, Ipsos Strategy3

12:40 – 12:55 PM

Masterclass B · Channels & Distribution

From Island to Shelf: Rethinking Route to Market for African and Caribbean Beverage Brands

Speaker: Reginald Coleman, Founder & CEO, VIVCO

12:55 – 1:00 PM

Q&A · Channels & Distribution

Audience Q&A — 5 minutes

1:00 – 1:10 PM

Break

Tea & Snack Break — 10 minutes

1:10 – 1:30 PM

Masterclass · Products & Innovation

The Innovation Formula for Glocal Scale

Speaker: Effie Thiong'o, Head of Innovation East Africa, EABL

1:30 – 1:50 PM

Panel · Products & Innovation

The Innovation Formula for Glocal Scale

Moderator: Kanyi Kiuru, Brand and Innovation Manager, EABL · Panelists: Effie Thiong'o, Maurice "Rizz" Wangalachi

1:50 – 2:35 PM

Lunch

Lunch & Networking — 45 minutes

2:35 – 2:50 PM

Masterclass · Capital & Investment

Attracting and Structuring Investment in Africa's Beverage Industry

Speaker: Kanessa Muluneh, Founder, Nyle

2:50 – 3:15 PM

Panel · From Pitch to Pour

Attracting and Structuring Investment in Africa's Beverage Industry

Facilitator: David Idagu, Founder, Building for Africa · Panelists: Kanessa Muluneh, Caroline Gichure, Kofi Ocloo, Wilbert Chaniwa, Brian Kiriba

3:15 – 3:30 PM

Report Launch

The New Pour Report 2026 — Why Money in Beverages Is Flowing South

Participants: Tosin Balogun, Juwon Olugboye (FRUKT), Gidyon Thompson (eikon grae), Walter Serem, Franklin Ozekhome, Sabina Manu, Feyi Olubodun, Seyi Adeoye

3:30 – 3:50 PM

Masterclass A · Culture & Consumer Trends

The Culture Playbook: How African Beverage Brands Can Own Pop Culture Moments Before They Peak

Speaker: Franklin Ozekhome, Founder, Pop Culture Varsity

3:50 – 4:15 PM

Panel · Culture & Consumer Trends

Decoding the Modern African Drinker: Demography, Values and Buying Behaviour

Moderator: Lydia Gathigia, Strategy Director, Ogilvy Africa · Panelists: Franklin Ozekhome, Victor Ojeakhena, Howard Gregory, Hazem Kaddour, Owuor Odhiambo Pala

4:15 – 4:30 PM

Break

Tea Break & Light Activity Session — 15 minutes

Anchor: Festus Oladeji, Co-founder, DLP Movement

4:30 – 4:50 PM

Workshop · Gamechanging Advertising

Gamechanging Advertising for Africa's Beverage Brands, using a Hypothetical Campaign

Presenter: Mark Pollard, CEO, Sweathead

4:50 – 5:15 PM

Panel · Gamechanging Advertising

Gamechanging Advertising for Africa's Beverage Brands

Moderator: Tevin Topaz, Culture Hacker · Panelists: Eugene Omolo, Esosa Osagiede, Mark Pollard, Maurice "Rizz" Wangalachi

5:15 – 5:45 PM

Fireside Chat · Turnaround Champions

From Decline to Dominance: How Beverage Brands Are Reclaiming Growth in Africa's VUCA Markets

Facilitator: Joyce Kigathi, Head of Growth · Guests: Sabina Manu, Tosin Balogun, Howard Gregory, Hazem Kaddour

5:45 PM

Closing Remarks

End of The New Pour Summit 2026

Africa's Premier
Beverage Intelligence
Event.

The question that shaped every session.

Where it happened.

Themes
we explored.

The voices that
poured next.

Backed by the
right partners.

As seen
in.

Everyone
in drinks.

Questions,
answered.

7 hours of unfiltered thinking.

Africa's Premier Beverage Intelligence Event.

The question that shaped every session.

Where it happened.

Themeswe explored.

The voices thatpoured next.

Backed by theright partners.

As seenin.

Everyonein drinks.

Questions,answered.

7 hours of unfiltered thinking.

Africa's Premier
Beverage Intelligence
Event.

Themes
we explored.

The voices that
poured next.

Backed by the
right partners.

As seen
in.

Everyone
in drinks.

Questions,
answered.